Bobbie Racette | Be your brand
Join 4000 and growing powerful subscribers. I build things that open doors. I'm Bobbie - an “unlikely” entrepreneur who started with $300 and built a talent platform that created work-from-home opportunities for more than 20,000 underserved, talented people. I grew it into a multi-million-dollar company before selling it. Along the way, I learned the real lessons about leadership, capital, culture, and resilience that no headline ever captures.
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The Fire Report l Ownership Is The New Access.
Issue 026 Forward this email to share the fire: https://bobbie-racette.kit.com/ Good morning, We are living in a moment where technology is moving faster than the trust required to hold it. And most people are so dazzled by what's being built that they haven't stopped to ask who's building it... or, more importantly, who isn't. The tools shaping how we work, communicate, access capital, and move through the world were largely designed by a narrow group of people optimizing for a narrow set of...
READ POSTThe Fire Report l The Hidden Reason Good Teams Fall Apart
Issue 025 Forward this email to share the Fire: https://bobbie-racette.kit.com/ Good morning, There is something about building from scratch that wakes you up differently. I have been deep in the early stages of Tapwi; building new systems, new team dynamics, new everything. And I will be honest with you: even after doing this before, it is humbling. You think you have learned all the lessons. And then you remember that building a team is its own entire discipline. That is what this week is...
READ POSTThe Fire Report l Nobody Handed You The Playbook. So Here It Is.
Issue 024 Good morning, I'm writing this from Cancun, where Marci and I are doing nothing. No pitch decks. No calendar. No strategy sessions. Just sun, salt water, and the kind of quiet that reminds you why you built something worth stepping away from in the first place. But here's the thing about taking a real break: your brain doesn't actually stop. It just shifts gears. And somewhere between the second margarita and watching the waves, I started thinking about strategy. Not in a workaholic...
READ POSTThe Fire Report l The Way You Tell Your Story is Part of the Story
Issue 023 Good morning, The way you tell your story is part of the story. I've sat in a lot of rooms. Board rooms, pitch rooms, stage rooms, hard conversations in small rooms. And the thing I've learned is that it doesn't matter how good your idea is if you can't communicate it in a way that lands. This isn't about being polished or sounding like someone you're not. It's about having a structure underneath your words so that when the stakes are high, you're not winging it. You're grounded....
READ POSTThe Fire Report l The "Yes" Trap
Issue 022 Good morning, I spent almost a decade saying yes to everything. Every meeting request, every speaking opportunity, every ask from someone who needed something. I told myself it was hustle. That it was gratitude. That if I slowed down, something would fall apart, or someone would finally decide I didn't belong at the table. It wasn't until I had actual space to breathe that I realized a lot of those yeses had nothing to do with opportunity. They were fear wearing productivity's...
READ POSTThe Fire Report l Before You Pitch...
The Fire ReportIssue 021 Good morning, If you had $5 million lying around this week, you could buy a 66-million-year-old triceratops skeleton at auction. Which raises a fair question. Why do we get excited about dinosaur fossils… but overlook the builders quietly reshaping industries right now? Because while the world is busy chasing the loudest tech headlines, some of the most interesting innovation is happening in places people historically ignored. Women redesigning industries that were...
READ POSTThe Fire Report | Issue 020 | Sleep Is Strategy
The Fire ReportIssue 020 Good morning, Tomorrow is World Sleep Day. Not exactly the kind of day most leaders, entrepreneurs, founders circle on their calendar. In startup culture, exhaustion is often worn like a badge of honour. Late nights. Early mornings. Too much caffeine. Not enough rest. Somewhere along the way, being tired became proof that you're working hard enough. But here’s the quiet truth most of us will eventually learn: Exhaustion doesn’t make you a better leader.It just makes...
READ POSTThe Fire Report | Issue 019 | Say the Good Things Out Loud
The Fire ReportIssue 019 Good morning, A few weeks ago I caught myself thinking, “Wow, that was a really great presentation.” Someone who had clearly put a lot of thought into what they shared. And then… I just kept the thought to myself. Later that day it hit me. How often do we do that? We notice something good about someone. Their work. Their leadership. The way they show up. We think the kind thing… but never actually say it. I think part of it is vulnerability. There’s that small moment...
READ POSTThe Fire Report | Issue 018 | Failure is Tuition.
The Fire ReportIssue 018 Good Morning, I mentor a lot of founders, entrepreneurs and other badass people through Intro, and recently one of them said something that hasn’t left me. “I knew I would fail when I started my business. That’s why I did it. I needed to learn and I needed to learn the hard way.” Read that again. Most of us don’t start that way. We start trying to avoid failure. We overthink. We polish. We wait until it feels safer. We try to build or be something that looks...
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