The Fire ReportIssue 018 Good Morning, I mentor a lot of founders, entrepreneurs and other badass people through Intro, and recently one of them said something that hasn’t left me. “I knew I would fail when I started my business. That’s why I did it. I needed to learn and I needed to learn the hard way.” Read that again. Most of us don’t start that way. We start trying to avoid failure. We overthink. We polish. We wait until it feels safer. We try to build or be something that looks...
18 days ago • 6 min read
The Fire ReportIssue 017 Hello, This week, I’ve been thinking about how easy it is to obsess over AI… and how hard it is to develop the human skills to lead it well. We’re in a moment where everyone is talking about automation, agents, productivity hacks, and what machines can do faster than us. But almost no one is talking about the emotional maturity, accountability, and judgment required to guide those tools responsibly. AI can execute. It can analyze. It can scale. But it cannot hold...
25 days ago • 6 min read
The Fire ReportIssue 016 Hello, This week, I’ve been thinking about rejection. Not the dramatic kind. Not the viral “they said no and I proved them wrong” version. The quiet kind. The kind that shows up after the third pitch. The fifth intro. The email that doesn’t get a reply. The kind that makes you wonder not if your idea is good, but how long you can keep going without knowing what’s next. I don’t think founders are afraid of rejection. I think we’re afraid of the uncertainty that comes...
about 1 month ago • 7 min read
The Fire ReportIssue 015 Hello, This week, I’m writing to you from Manila and Singapore; two places that remind me just how much can happen when underestimated founders get international visibility. But I’m not just here as the builder of a company. I’m here as the holder of a way. A way of leading that values care over conquest.A way of building that centres people, not just profit.A way of scaling that doesn’t require erasing where you come from. We talk a lot about taking companies global....
about 1 month ago • 5 min read
The Fire ReportIssue 014 Hello, This week, I’ve been filming a soon-to-be-announced documentary project. That sounds exciting (and it is!) but what it’s really been is confronting. Because when you’re asked to tell your story on camera, you start to realize how much of it was never written down. No neat timeline. No tidy categories. Just survival, instinct, decisions that felt impossible at the time, and the drive to keep going anyway. What hit me the hardest is this: when you’re one of the...
about 2 months ago • 5 min read
The Fire ReportIssue 013 Hello, This week, I had the honour of joining the Indigenous Tech Conference; a space built by and for Indigenous innovators who aren’t waiting to be invited in. We’re already here. We’ve always been here. For too long, tech has treated Indigenous leadership as an afterthought or an edge case. But this community is done asking for seats. We’re building the whole damn table. And in this issue, I’m talking about what it means to stop performing for recognition and start...
about 2 months ago • 6 min read
Hello Reader, You were early for a reason. And today, you’re first in line. Build It Anyway is open. This isn’t startup advice for Silicon Valley bros. It’s the tactical, gut-checking, straight-up real kit I wish I had when I launched my business with $300 and zero investors. If you’ve ever felt underestimated, underfunded, or just plain over it, this is for you. Start now. Build it your way. Get the first two guides instantly. CA$39.99 Launch your idea! Build It Anyway is a practical,...
about 2 months ago • 2 min read
The Fire ReportIssue 012 Hello, After years of building, failing, scaling fast, and staying mission-first even when it hurt... Build It Anyway is finally live. This kit is for every founder who's ever been underestimated, every leader who's been told they're “too much,” and everyone who’s trying to build something that actually matters. It’s not a playbook. It’s a proof of life. And this week, I talk about that same truth: the mission has to be the measure. If we lose that, what are we even...
2 months ago • 6 min read
The Fire ReportIssue 011 Hello, January loves to shout, “New Year, new you!” But in many Indigenous teachings, winter isn’t a time of endings or fast starts. It’s a time of breath. Of listening. Of moving slow and steady. The earth is still quiet. The animals are still curled in. And we’re allowed to be, too. If you’re not ready to overhaul your habits, sprint toward new goals, or radically reinvent yourself just because the calendar flipped, that’s okay. There’s no deadline on clarity. This...
2 months ago • 6 min read